I have to say this shop is a hidden gem! In the Northfield area this HAS to be added to the top of your list for shopping for your dream wedding dress!! They are fairly new, do not skip this boutique, totally worth going just to experience this mother & daughter duo that go above & beyond to help you to experience the best you possibly could while finding your dream dress. They are very personable, there was a sign with “Welcome Kateri” on it when I drove up & my friend Lynda was like, “Kateri, your name is on that sign!” They give you room & are not pushy at all. When I walked in I was not swamped with ladies handing me dresses without me at least looking at them first. They showed me the different styles on the racks and told me to look around before grabbing dresses left and right which I experienced in so many other stores and was not to happy with, it made me feel overwhelmed. These ladies are professional but fun to work with. The story if how they decided to open this store and the meaning of Serendipity was beautiful and I loved it. I will leave that for you to find out should you go shopping there, as when I asked I got goosebumps hearing her story. I need to also add that there is a great variety of dresses here and if you need to buy off the rack like I did that this is the perfect place for you, I had a wedding online dress go bad 3 weeks before my wedding and this is what this store amoung all of the other great things I mentioned has over so many others.