Our Story

Three weeks before Melissa's wedding day, disaster struck at the final fitting, leaving her devastated and in need of a new wedding dress. Nervous breakdown aside, she and her mother, Lynn, began a frantic search for an off-the-rack alternative, as they had a tight timeline for a new dress. With limited options for off-the-rack bridal shops, they were doubtful about finding the perfect replacement dress. Luckily, she found her "yes" dress, which was meant to be.

Fast forward several months, and here we are! Serendipity partners Melissa Jones and Lynn Trabbold are fueled by their passion to provide brides-to-be with great value and an exceptional experience, while offering former brides a hassle-free, efficient and safe opportunity for selling their once-worn or never worn gown.

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Melissa Jones


Passionate about helping people, Melissa loves finding ways to make someone's day. If she's not working at Serendipity or screening the latest fashion trends, you can find her exploring new wines and cheeses.

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Lynn Trabbold


Lynn, a hip mom of two (one of whom is Melissa), is always on the run. You can count on her to jump in and help out where needed, to get the job done. In her free time, she enjoys bike rides, catching up with friends and going shopping.

Why Choose Us?

Exclusive Collection

We carry over 150 designer samples, never worn, that you won't be able to find anywhere else!


Get 25%-35% off the retail price of top designer gowns by shopping off-the-rack.

Everchanging Collection

Our inventory is constantly changing and sourced from all over the east coast, so look for new dresses arriving weekly!


Skip the wait for a dress order - get your dress immediately, in store! (In addition to bridal accessories)

We are thrilled and honored to announce that our boutique was selected as a 2020 winner of The Knot Best of Weddings. Thank you to all our supporters!